Like a river flows

Contentment Underfoot

When you feel your feet on the ground and close your eyes, what do you see?

Magic, metaphors, and soot

We’ve been thinking a lot lately about the awe of nature — how few things can grab hold of your heart like a sunrise or the pace of the tides. On this subject, we knew there was no one else we'd rather talk to than artist Amine El Gotaibi.

Gestures of Energy

When things take time, they become vessels of presence. We’re convinced that with every rug our artisans create, little flecks of that energy come to life like lightning bugs in the night.

The Most Noble Pleasure

The roots of Terrain, our first collaboration with FRAMA, warp and weft like a woolen landscape. To understand its beauty, you must indulge in observation and remember, as Georgia O'Keeffe once wisely said, "to see takes time."

Feet for dancing

Rhythm, and the release it brings, is a salve for the soul. Set the soundtrack with Colin King's edition of Beni FM.

A vision of the future

What we do here in Tameslouht isn't just about designing beautiful rugs, it's about fostering fulfilling lives for the people that make them and have been making them for centuries.

Inspiration, information

Introducing Beni FM, a series of shuffle-friendly playlists inspired by radio stations in our dreams.

Plush puzzle pieces

Like a piece of art, when considering a rug it’s wise to have a place picked out for it before you leap into the investment. Turns out, that’s often easier said than done so we’ve put some rules of thumb together for you.

The pace of gardening

Tuning your internal clock to the pace of nature is a good rule of thumb if you're interested in seeing the world for all it's worth. Zoom out just so and you'll see the seed before the sunflower and the sheep before the rug. It's a beautiful, no-doubt spiritual, thing to cup gratitude in your hands like water.

Like a river flows

We're thrilled to reveal a first look at our transformed headquarters in Tameslouht just outside of Marrakech, in the pages of this month’s Architectural Digest.

The color of affection

Catalan painter Joan Miró once said that he tried to apply colors like words that shape poems, like notes that shape music. Our capsule collection of rugs inspired by modern art and Colin King's Shape of Color series do just the same.

Natural pleasures

Everything around us is alive and all we create is made in its image.

Can a rug be a portal?

Do objects have souls? Magical realism, animism and surrealism of all sorts have been on our mind lately. Perhaps it has something to do with the desert sun.