Can a rug be a portal?

Rug Rakes and Sugar Cubes

The aerated art of tea-pouring and caring for your rug aren’t too far removed from each other. Each ritual calls for a slowing of pace and a fine-tuning of attention, both equal-part ingredients to a pleasurably measured life.

The little waves of Henri Matisse

Ondine, our favorite design from Orpheu, mimics the wiggling line-work of Henri Matisse with a simple squiggle that swims around the rug’s perimeter. This, and the seven other designs of the collection speak a language of dreamy fluidity.

How the vibration acts

Meanings of the colors, forms produced in sands, and vague pure affection are just three lists of illustrations in Annie Besant and C.W. Leadbeater's book, Thought-Forms, originally published in 1901. With fantastical expressions of simple feeling, it's a heady read and a perfect pairing for Orpheu, a Fauvist collection of rugs.

Hans Zimmer, Monasteries and 18th-century Kyoto

On the heels of Orpheu, their first collection designed for Beni, we asked Olivier Garcé and Clio Dimofski what pulls at their heartstrings and what drives them to lead such creative lives. Their answers are as satisfying as a Pastel de Nata.

Toy whistles and area rugs

Funny how everything seems to fall into place when you find what you're looking for.

Everything is theatre

Dancing shadows, daisy chains, and forgotten dreams transmogrify with Orpheu, a new collection designed by Garcé & Dimofski.

What it means to moodle

Coined in 1938, the term "moodling" means to do things aimlessly, melding the relaxed actions of doodling and mindfulness into one perfect word.

Contentment Underfoot

When you feel your feet on the ground and close your eyes, what do you see?

Magic, metaphors, and soot

We’ve been thinking a lot lately about the awe of nature — how few things can grab hold of your heart like a sunrise or the pace of the tides. On this subject, we knew there was no one else we'd rather talk to than artist Amine El Gotaibi.

Gestures of Energy

When things take time, they become vessels of presence. We’re convinced that with every rug our artisans create, little flecks of that energy come to life like lightning bugs in the night.

The most noble pleasure

The roots of Terrain, our first collaboration with FRAMA, warp and weft like a woolen landscape. To understand its beauty, you must indulge in observation and remember, as Georgia O'Keeffe once wisely said, "to see takes time."

Feet for dancing

Rhythm, and the release it brings, is a salve for the soul. Set the soundtrack with Colin King's edition of Beni FM.

A vision of the future

What we do here in Tameslouht isn't just about designing beautiful rugs, it's about fostering fulfilling lives for the people that make them and have been making them for centuries.

Inspiration, information

Introducing Beni FM, a series of shuffle-friendly playlists inspired by radio stations in our dreams.

Plush puzzle pieces

Like a piece of art, when considering a rug it’s wise to have a place picked out for it before you leap into the investment. Turns out, that’s often easier said than done.

The pace of gardening

Tuning your internal clock to the pace of nature is a good rule of thumb if you're interested in seeing the world for all it's worth. Zoom out just so and you'll see the seed before the sunflower and the sheep before the rug. It's a beautiful, no-doubt spiritual, thing to cup gratitude in your hands like water.

Like a river flows

We're thrilled to reveal a first look at our transformed headquarters in Tameslouht just outside of Marrakech, in the pages of this month’s Architectural Digest.

The color of affection

Catalan painter Joan Miró once said that he tried to apply colors like words that shape poems, like notes that shape music. Our capsule collection of rugs inspired by modern art and Colin King's Shape of Color series do just the same.

Natural pleasures

Everything around us is alive and all we create is made in its image.

Can a rug be a portal?

Do objects have souls? Magical realism, animism and surrealism of all sorts have been on our mind lately. Perhaps it has something to do with the desert sun.