The new Royale construction
The Chelsea Collection
The Chelsea Collection
A ritual of plush comfort
The Atlas Rug
A hyper-fine point knotted construction
The Rabat Rug
For a light feel underfoot
The Zahara Rug
A featherweight weave for gentle layering
The Safaa Rug
A quiet character shaped by time
The Rif Rug
A rarefied, time-intensive weave
The Royale Rug
The Foliage Collection: An expansion on details found in their lush garden
Flamingo Estate Round II
Take a walk on the wild side. Our collection in partnership with Flamingo Estate is inspired by the transcendent garden and architectural details of their hedonistic HQ high atop the hills of Los Angeles.
Launched
2026
Styles
7
Faster isn't always better
Faster isn't always better
Choosing a BENI rug is an investment that creates a ripple effect in your world and ours. Each one reflects the hands and heritage behind its making.
pied-à-terre
The BENI Loft
Made to Your Measure
BENI Rugs are made to order. If you'd like to craft a custom size, kindly drop us a line.
Shop our most loved designs
Crowd Favorites
Looking to trade?
Through our trade program, we offer the highest level of service to design professionals. With friendly discounts, complimentary samples, and dedicated account management, our team is infinitely at the ready and eager to collaborate.
A place where tradition bends but never breaks
As Sam Cochran put it in a story for Architectural Digest, our approach at BENI streamlines Moroccan rug-making realities, bringing stability, community, and economic opportunity to what has historically been a solitary and uncertain pursuit.
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BalustradeFrom$930Material100% WoolWeaveKnotted
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