Like a river flows

We're thrilled to reveal a first look at our transformed headquarters in Tameslouht just outside of Marrakech, in the pages of this month’s Architectural Digest, authored by Sam Cochran. In the story you can see our design studio, weaving workshop, and showroom, all housed under one roof — the first vertically-integrated studio of its kind in Morocco. "It’s a place to come, be inspired, and see the richness that goes into making a product,” not to mention “there are the rugs themselves—multicolored features of warp and weft that have won over design lovers around the world,” says Sam Cochran.

The truth is, our team is what makes Beni and every rug produced here in Tameslouht worth its weight in salt. Without every hand that we're privileged to have on deck — our weavers, washers, sellers, and shippers — we would be lost at sea. It's this togetherness that guides us because everything worthwhile is worth doing with other people. With them you can break the fourth wall of isolation and tap into something infinite, something ancient.

Follow along in the coming days as we share more from the story online now at AD.com — until then, infinite thanks are due to Sam Cochran, Amy Astley, William Jess Laird, Colin King and every member of the Beni team.