Heritage Craft, Reimagined. Complimentary Global Shipping. Free Trade Certified.
The Spirit of a Place. Designed by Athena Calderone
Salon
Our Designer Collections
Meet our collections. From exclusive collaborations with Athena Calderone, Colin King, Tom Delavan, and Flamingo Estate, explore until you find a rug that makes you feel at home.
Just In: Salon by Athena Calderone
Salon
An homage to a sumptuous moment in time, Salon is an evolution of our partnership with designer Athena Calderone. Capturing, in essence, the architecture of a memory, this subtle yet expressive collection finds its rhythm in the sinuous curves and geometric glamour of 1920 and 1930s design.
From
Athena Calderone
Styles
13
Every Beni rug is hand crafted to order, just for you.
Fresh from the Garden
The Garden Collection
Rugs Crafted for Daily Pleasure
Flamingo Estate x Beni Rugs
Our collection in partnership with Flamingo Estate is inspired by the transcendent garden and architectural details of their hedonistic HQ high atop the hills of Los Angeles.
From
Flamingo Estate
Styles
16
Beni connects 3,500 years of tradition with the pulse of today.
Our Story
Learn More
The Studio
The Beni Studio is an 8,000 square foot hub of craft - where 85 weavers work next to a sun-flooded courtyard, where the thump of hammers against wool fills the air, and where our team explores new possibilities of an age-old art. It’s the purest expression of who we are and the first vertically integrated facility of its kind in Morocco.
Fair Trade Certified
The Beni Studio is certified as Fair Trade by Label Step, a Swiss NGO focused on the handmade rug industry. Composed of 85 weavers, our growing in-house weaving team works from two thoughtfully designed ateliers just outside of Marrakech. Less experienced weavers work alongside master weavers, honing their craft while ensuring that each rug is woven by a weaver who has reached the pinnacle of her craft.
The Beni Difference
Washing is where the magic happens. Our expert team’s deft touch creates uniquely soft, decadent rugs. Each finished Beni rug is washed up to five times and dried on handmade racks under the desert sky. Our proprietary washing process took us three years of research and development to perfect. The top secret process locks in color fastness while softening the wool’s natural fibers to achieve a lustrous sheen and velvety feel. Bring on the lounging.
The Wool
It starts at the source. We are committed to working with only the most exceptional materials. We've partnered with a 3rd generation company to procure heritage quality, 100% live wool, shorn humanely from sheep with the longest, silkiest fleece. Nothing else will do.
Choose your colors, Choose your size
Customize a Rug of Your Own
Our Weaving Techniques
Meet our two weaving techniques: knotted and flatwoven. Read on to see which fits your vibe. Layering the two constructions is always a good idea!
Knotted Weave
Our knotted weave rugs are made entirely by hand, one knot at a time. Pile heights are 1" - 1.5", and average 1.25". On request, we can create pile height as short and compact as 1.5cm (0.65 in) or as long and shaggy as you like. Turn over any Beni rug and notice how meticulously close each knot of wool is tied to one another. The result? A lush, luxurious field of soft wool – its fibers softened by our top secret washing process at our Studio.
Flat Weave
Our flatwoven rugs are also made entirely by hand. Weavers tightly interweave warp and weft strands of yarn on the loom to create rugs that are lighter, with a low profile and a slightly more rustic feel underfoot. These rugs are ideal for warm climates and for layering. Flatwoven pile heights are .4".
Knotted Weave
Our knotted weave rugs are made entirely by hand, one knot at a time. Pile heights are 1" - 1.5", and average 1.25". On request, we can create pile height as short and compact as 1.5cm (0.65 in) or as long and shaggy as you like. Turn over any Beni rug and notice how meticulously close each knot of wool is tied to one another. The result? A lush, luxurious field of soft wool – its fibers softened by our top secret washing process at our Studio.
Flat Weave
Our flatwoven rugs are also made entirely by hand. Weavers tightly interweave warp and weft strands of yarn on the loom to create rugs that are lighter, with a low profile and a slightly more rustic feel underfoot. These rugs are ideal for warm climates and for layering. Flatwoven pile heights are .4".
A Colin King Collaboration
Obscura Collection
Twilight ritual is the foundation for a collection inspired by the interplay of light and shadow, reality and dream, and games of chance. The mood board for this collection pinned jungle paintings by Rousseau next to obscure film stills.
From
Colin King
Styles
9
Join the Beni Trade Program
The Beni trade program offers the highest level of service to design professionals. With exclusive discounts and custom design services, our team is here to help.
Services:
- Custom Colors
- Custom Sizing
- Custom Details
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“The Best New Way to Get a Moroccan Rug.”
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Visit Us
The Loft, NYC
Our US-based showroom is located in Tribeca, and will showcase a rotating installation of our handwoven knotted and flat weave creations.
The Studio Marrakech
Rug shopping, reimagined. Witness how Moroccan rugs are woven and washed, design your own, and top it all off with an espresso (or rosé) from our Milan-inspired bar.