Heritage Craft, Reimagined. Complimentary Global Shipping. Free Trade Certified.
The Spirit of a Place. Designed by Athena Calderone
Salon
Our Designer Collections
Meet our collections. From exclusive collaborations with Athena Calderone, Colin King, Tom Delavan, and Flamingo Estate, explore until you find a rug that makes you feel at home.
Just In: Salon by Athena Calderone
Salon
An homage to a sumptuous moment in time, Salon is an evolution of our partnership with designer Athena Calderone. Capturing, in essence, the architecture of a memory, this subtle yet expressive collection finds its rhythm in the sinuous curves and geometric glamour of 1920 and 1930s design.
From
Athena Calderone
Styles
13
Every Beni rug is hand crafted to order, just for you.
Fresh from the Garden
The Garden Collection
Rugs Crafted for Daily Pleasure
Flamingo Estate x Beni Rugs
Our collection in partnership with Flamingo Estate is inspired by the transcendent garden and architectural details of their hedonistic HQ high atop the hills of Los Angeles.
From
Flamingo Estate
Styles
16
Beni connects 3,500 years of tradition with the pulse of today.
Our Story
Learn More
The Studio
The Beni Studio is an 8,000 square foot hub of craft - where 85 weavers work next to a sun-flooded courtyard, where the thump of hammers against wool fills the air, and where our team explores new possibilities of an age-old art. It’s the purest expression of who we are and the first vertically integrated facility of its kind in Morocco.
Fair Trade Certified
The Beni Studio is certified as Fair Trade by Label Step, a Swiss NGO focused on the handmade rug industry. Composed of 85 weavers, our growing in-house weaving team works from two thoughtfully designed ateliers just outside of Marrakech. Less experienced weavers work alongside master weavers, honing their craft while ensuring that each rug is woven by a weaver who has reached the pinnacle of her craft.
The Beni Difference
Washing is where the magic happens. Our expert team’s deft touch creates uniquely soft, decadent rugs. Each finished Beni rug is washed up to five times and dried on handmade racks under the desert sky. Our proprietary washing process took us three years of research and development to perfect. The top secret process locks in color fastness while softening the wool’s natural fibers to achieve a lustrous sheen and velvety feel. Bring on the lounging.
The Wool
It starts at the source. We are committed to working with only the most exceptional materials. We've partnered with a 3rd generation company to procure heritage quality, 100% live wool, shorn humanely from sheep with the longest, silkiest fleece. Nothing else will do.
Choose your colors, Choose your size
Customize a Rug of Your Own
Our weaving techniques
Our methods of rug-making are categorized by their regional roots, as is the tradition in the history of the medium. From the sweeping peaks of the High Atlas Mountains and the shifting ergs of the Sahara desert to the rich heritage of Morocco’s capital city, each medium of Atlas, Zahara, and Rabat offers its own origin story.
Atlas
Rugs born from the Atlas method offer a taller, standard pile height that averages around 1.25 inches but is available as low as 0.8 inches. Shaggy and so very soft, the wool shorn for these rugs first finds its magic in the relationship between the sheep and the shearer, a respectful bond that's been alive for eons. The Atlas technique is one that adds instantaneous spirit into a space. Its higher pile is lush and inviting, as if reaching out to the interior with a warm hello.
Zahara
More restrained than the shag appeal of Atlas, our Zahara rug construction dials in on the details of this ancient craft. Like grains of sand, thousands of tightly woven strands of woolen yarn merge together in impressively squished configurations that offer a tidy and light feel underfoot.
Rabat
Rabat is our revival of the R’bati carpet, a hyper-fine knotted style with roots that date back to Morocco’s palatial interiors of the early 19th century. Constructed from the highest quality fine wool, rugs born from this method consist of 64 knots per square inch versus the 15 knots of a shaggy Atlas design. The intricacy of this added effort allows for more creative liberty within the rug’s design.
Atlas
Rugs born from the Atlas method offer a taller, standard pile height that averages around 1.25 inches but is available as low as 0.8 inches. Shaggy and so very soft, the wool shorn for these rugs first finds its magic in the relationship between the sheep and the shearer, a respectful bond that's been alive for eons. The Atlas technique is one that adds instantaneous spirit into a space. Its higher pile is lush and inviting, as if reaching out to the interior with a warm hello.
Zahara
More restrained than the shag appeal of Atlas, our Zahara rug construction dials in on the details of this ancient craft. Like grains of sand, thousands of tightly woven strands of woolen yarn merge together in impressively squished configurations that offer a tidy and light feel underfoot.
Rabat
Rabat is our revival of the R’bati carpet, a hyper-fine knotted style with roots that date back to Morocco’s palatial interiors of the early 19th century. Constructed from the highest quality fine wool, rugs born from this method consist of 64 knots per square inch versus the 15 knots of a shaggy Atlas design. The intricacy of this added effort allows for more creative liberty within the rug’s design.
A Colin King Collaboration
Obscura Collection
Twilight ritual is the foundation for a collection inspired by the interplay of light and shadow, reality and dream, and games of chance. The mood board for this collection pinned jungle paintings by Rousseau next to obscure film stills.
From
Colin King
Styles
9
Join the Beni Trade Program
The Beni trade program offers the highest level of service to design professionals. With exclusive discounts and custom design services, our team is here to help.
Services:
- Custom Colors
- Custom Sizing
- Custom Details
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“The Best New Way to Get a Moroccan Rug.”
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Visit Us
The Loft, NYC
Our US-based showroom is located in Tribeca, and will showcase a rotating installation of our handwoven knotted and flat weave creations.
The Studio Marrakech
Rug shopping, reimagined. Witness how Moroccan rugs are woven and washed, design your own, and top it all off with an espresso (or rosé) from our Milan-inspired bar.